Iconography and the Transect
While the Urban Transect promotes the city's coherence with respect to density and massing quite well, it does not promote a coherence with respect to the appearance of buildings. Dino Marcantonio presents a Transect which describes status, which he calls the Iconographic Transect.
The
Urban Transect (Fig. 1), as developed by Andres Duany, is an excellent tool:
it is a superior alternative to the failed model of mono-functional zoning,
and it promotes a city's coherence with respect to density and massing. The
historical record of cities that are both practical and beautiful confirms it
as a viable model.
The historical record, however, shows us still more than can be accounted for in the Urban Transect. For the cities that we love so much today--Rome, Venice, Prague, St. Petersburg, Charleston--also evince a coherence with respect to the appearance of buildings. What is needed is a tool that allows us to analyze and prescribe this coherence.

Fig. 1 – The Urban Transect
The historical record shows that buildings naturally represent the importance and purpose of the institutions they house, and they do this principally by relating to one another, i.e., more important buildings will tend to have more iconography and more specific iconography than lesser buildings.
When I use the term "iconography" I refer to the whole body of symbols which are intelligible to a particular people: everything from the Scales of Justice which we usually find outside a courthouse, to coats of arms, to architectural moldings and ornaments.
A city's courthouse is usually one of its more important buildings. Consequently we usually find that it is among the more richly ornamented buildings in the city: the architecture is more finely elaborated, and the non-architectural iconography is more lavish and more specific--a sculpture of Justice personified, the seal of the governing authority, etc.
In contrast, the house of a middle-class citizen is comparatively less important. Hence, the iconography, both architectural and non-architectural, is less elaborate and less specific--often no more than a pineapple over the front entrance to symbolize domestic hospitality.
As different as they are, both the courthouse and middle-class house appear to belong to the same family, however. One could form a decent picture of the character of a place by lining up all the representative buildings in order from most important to least, and then taking "core samples." Fig. 2 describes the character of some imaginary generic place (it is not a specific prescription). I have repeated the door surround motif to highlight the continuity across the diagram.
In short, this diagram attempts to do with iconography what the Urban Transect does with plan and massing. Hence I call it the Iconographic Transect. I have found a division into five categories to be useful: Monumental; High Classical; Low Classical; Vernacular; and Rustic.

Fig. 2 – The Iconographic Transect
Here I should add that I define the terms "vernacular" and "classical"
in a particular way. Vernacular architecture is architecture which makes use
of the architectural forms which have been handed down for generations in a
particular culture of a particular place, and construction techniques which
have been handed down.
Classical architecture is that segment of the body of traditional architecture of a people which has achieved the highest, most articulate, and most refined expression. (Despite Fig 2, I am not using the term "classical" here to suggest exclusively the more refined forms of the Greco-roman tradition.) We can define "rustic" for our purposes here as construction which is entirely pragmatic and utterly devoid of iconography.
The Iconographic Transect can be applied to all cultures and all places that have developed an intelligible iconographic corpus that is harnessed in the building of cities. Thus, to some extent, any place can be diagrammed to define roughly the character of that place. South Bend and Venice each have a very different set of traditions which set up expectations and render certain conventions intelligible. What is understood in South Bend may not be understood in Venice, and vice versa. Thus, each has a unique diagram. Fig. 3 shows an Iconographic Transect for South Bend, Indiana.

Fig. 3 – The Iconographic Transect of South Bend
When one brings the Iconographic Transect and the Urban Transect together on
X and Y axes to form a chart, one can begin to diagram a place more completely.
Plan and elevation are both accounted for. Building types can also be located
in a way which more fully describes their meaning for a community. A government
building will be centrally located (according to the Urban Transect), and will
be more fully ornamented than a single family house (according to the Iconographic
Transect), for example. The Transect Chart (Fig. 4) might describe a typical
American city today.

Fig. 4 – The Transect Chart
Every place and time will have a different chart as differing peoples will value their institutions differently, and a people's values will change over time. Fourth-century Rome, for example, would have a very different chart. As it was still predominantly pagan, Christian churches were placed on the outskirts of the city and very modestly decorated: in A2/T3 or A3/T3. Pagan temples, in contrast, were situated in A4/T5 and A4/T6. As centuries passed and Christianity became dominant, church buildings moved into the center of the city, and were decorated more lavishly, slowly coming to occupy the A4/T5 and A4/T6 slots.
The chart, like the architecture and urbanism which it represents, reveals
what a people value. Here is an aspect of traditional urbanism which the New
Urbanism is well placed to recover. We ought to be able to look at our cities
and see who we are carved in wood and stone, for our own edification, and for
that of our children.
Dino Marcantonio is Assistant Professor of Architecture at the University
of Notre Dame, and principal of Marcantonio
Architects.
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Commercial Monuments
Nice essay! But will the descriptive and prescriptive applications of transects now diverge?
Consider our many commercial monuments--signature downtown office buildings, extravagant suburban shopping malls, luxurious beachside casinos, and spectacular rural power plants. Descriptively, in many places commercial structures populate the high classical and monumental columns of the matrix. Prescriptively, at least in the current version, they're absent. Consider adding them. After all, under global capitalism, religion and state are unlikely to be building many more monuments...
Every Now and Then...
Somebody explains a planning concept in just a few words that articulates what others have taken books to say much less effectively.
I'd be curious to see if there is a way this could be combined with the visual preference survey scoring system to help with the design and re-design of public spaces.
In the meantime, I'm going to take a camera out and construct an iconographic transect of my area as soon as I can.
Bravo!
Another Perspective
I truly enjoyed Mr. Marcantonio's insight and adaptation of the urban transect. The "matrix" that compares bulding aesthetics to urban fabric is clever, simple and could be become a very useful tool in urban redevelopment studies. However, I believe the "Duany model" does not always take into account variations in the urban fabric found in nearly every city in this country. Those variations include cultural, demographic, topographical, and in some cases, ideological. The same is true for architectural styles. Anyone who has attempted to classify "architecture" in a given urban setting for design guideline preparation can attest to the difficulty of separating or categorizing the hodge-podge of building designs found in our cities.
Taking the study one step further by introducing three dimensional elements of mass, volume and vertical barriers may be worthy of further study.
Where does Modern Architecture Fit In?
Mr. Marcantonio presents an interesting precept for understanding how more traditional and historic societies can be meaningfully interpreted. I wonder whether this theory could be applied to analyze the arbitrariness of modern architecture, which more often than not reflects the values of the architect (local or transplanted) with only the occassional gesture to the context and society that the architecture is intended to serve.
Iconography in town and county
I find Dino Marcantonio's contribution to the transect discussion immensely valuable, indeed essential if we are to recover the full value of the tradition of city making. This presumes, of course, that something has been lost, but it also presumes models wherein the value of this way of thinking can be apprended and appreciated. It does, at the same time, imply a kind of continuity between the pre-modern European and modern (i.e. post-Industrial Revolution) American city, and while this may be true in terms of the continuity of language, it is less true in terms of the transect idea--Venice, for example, had effectively only two or three layers of the transect, thanks to its lagoon context; and this is true for all walled cities (although many included cultivated land within their walls, so the transect becomes a bit more complicated as a diagram). But iconography, and the issue of meaning with which it is bound up, is the only credible way of beginning a serious discussion of language that avoids the subjective premises of style. Architecture is, classically, a form of rhetoric after all. Meaning (iconography) is its raison d'etre.
Outstanding
This is outstanding. Kudos to Dino Marcantanio for developing it. I'm certain this will lead to a new way of thinking about the Transect.