Large companies are choosing cities rather than suburban office parks to locate. A recent article details how corporations can make the most of their urban environment.
"The growth of cities—and their middle classes—has developed larger markets for the consumption of advanced goods and services, causing corporations to become city savvy and pursue distinctive strategies," write Greg Clark and Bruce Katz.
In fact, "[rather] than spending time with prime ministers or the heads of national ministries, they focus on work with mayors and local business chambers and universities."
To elucidate how city-focused business can work for corporations, Clark and Katz detail three strategies:
- Moving the core elements of operations to central cities.
- Changing the product to cater to the needs of urban spaces and citizens.
- Treating cities as working partners rather than mere markets.
FULL STORY: Forget big suburban campuses, innovative corporations are moving downtown
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