Has Social Design's Most Prominent Experiment Succeeded?

Auburn University's Rural Studio program and other designers from across the U.S. have descended on Hale County, Alabama for two decades in an effort to improve the quality of life for the rural area's residents. What have they achieved?

1 minute read

January 20, 2014, 2:00 PM PST

By Jonathan Nettler @nettsj


Rob Walker ventures to Hale County to assess the impact that two decades of social design experiments have had on a place where "[j]obs are scarce; per-capita income is low; the poverty rate is high; [and] affordable housing is a problem." Walker examines the work of Auburn University's Rural Studio, a "design blitz" program called "Project M" and other revitalization efforts, and speaks with local residents to see first-hand how the high-profile efforts that've been featured in countless articles, books, exhibits, and a documentary have fared. 

"It's safe to say that Hale County has done a lot for design," says Walker. "But what has design done for Hale County?"

"On an individual level, for sure, design and architecture have changed lives in this place--definitively, and for the better," he continues. "Pull back, and it gets harder to gauge the impact."

Monday, January 20, 2014 in Fast Company

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

November 11, 2026 - Zachary Whalen

A road in north eastern Nebraska with power lines on either side, and grassy fields.

Eastern Nebraska is running out of electricity

Data centers and electrification are straining eastern Nebraska’s grid, throttling economic development.

November 6, 2026 - Grist

People walking and cycling on a street in Boston.

Study reveals best places in the U.S. for cycling, walking

New research from Streetlight Data examines bicycle and pedestrian miles per capita in the 100 largest U.S. cities by population.

November 8, 2026 - Smart Cities Dive

Mamdani speaks behind a podium in a navy suit.

DSA members accuse Mamdani of 'abandoning values' over housing redevelopment

New York City's mayor plans to replace about 2,000 units of public housing with private, mixed-income housing.

November 12 - Gothamist

Streetview of Colorado boulevard, a multi-lane road with trees on either side.

All sides of BRT debate unhappy with CDOT’s most recent move

The Colorado Department of Transportation is no longer considering center-running bus lanes for Colorado Boulevard.

November 12 - 9 News

Solar panels above a cranberry boy, with workers collecting berries.

Massachusetts bogs generate both power, and cranberries

Putting solar panels above farmland is one way Massachusetts is advancing toward its goal of net-zero carbon emissions by 2050.

November 12 - Grist

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.