New Visualization Tools Simulates Street Designs in 3D

Having a hard time selling a street re-design to skeptical stakeholders? Try “Unity3D Visualization”, a design simulation tool created by a Portland-based video game designer that lets viewers interact with proposed environments in three-dimensions.

Michael Andersen heaps praise on Unity3D Visualization, "a three-dimensional, pannable, zoomable, animated customizable simulation of how a street would look and feel it were laid out differently," created by Spencer Boomhower at the Portland firm Cupola Media. "It's a remarkable set of tools that got a gape-jawed review last week from urban planning guru Chuck Marohn of Strong Towns."

"Some ideas — the ones that might have you waving your arms around in an attempt to get across the dynamics of a situation involving objects moving through space — can only really come across through fully 3D animated graphics, and interactive 3D graphics if you want to engage the audience in a way no other presentation can," Boomhower writes on his website.



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