Why Your Solar Panels Are Likely Facing the Wrong Direction

To maximize sun exposure and electricity generation during peak times, solar panels installed in the northern hemisphere shouldn't face south, as conventional wisdom dictates, but west, finds a new study.

1 minute read

November 19, 2013, 11:00 AM PST

By Jonathan Nettler @nettsj


"[M]ost installers of solar panels, especially the ones for homes, follow conventional wisdom handed down from architects, which holds that in the northern hemisphere, windows and solar panels should face south," notes Christopher Mims. 

"This makes intuitive sense since it would seem to maximize the amount of sunlight a panel will get as the sun tracks from one horizon to the other. But it isn’t true, at least according to a single study of homes in Austin, Texas. The Pecan Street Research Institute found that homeowners who aimed their panels toward the west, instead of the south, generated 2% more electricity over the course of a day."

Friday, November 15, 2013 in Quartz

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

Two small wooden one-story homes in Florida with floodwaters at their doors.

As Trump Phases Out FEMA, Is It Time to Flee the Floodplains?

With less federal funding available for disaster relief efforts, the need to relocate at-risk communities is more urgent than ever.

14 minutes ago - Governing

People riding bicycles on separated bike trail.

With Protected Lanes, 460% More People Commute by Bike

For those needing more ammo, more data proving what we already knew is here.

2 hours ago - UNM News

Bird's eye view of half-circle suburban street with large homes.

In More Metros Than You’d Think, Suburbs are Now More Expensive Than the City

If you're moving to the burbs to save on square footage, data shows you should think again.

4 hours ago - Investopedia