In parsing the 2,962 tweets generated by 691 people commenting on the conference (triple the amount who tweeted about last year's conference in Boston), Kubinski and Evans-Cowley have developed a list of the hot topics of conversation, the most retweeted comments (Planetizen was number 1!), and key influencers.
Evans-Cowley summarizes their findings as such:
"My takeaway from the use of Twitter at the conference is that a significant number of people were able to use this medium to share and engage in conversations around planning topics that resonate with them. It provided a platform to engage in social conversations that helped people meet each other both on and off line. What more could we ask for from social media in a conference? I look forward to even more participation at the 2013 conference in Chicago."