Using Social Media to Understand Planning Trends

Brittany Kubinski and Jennifer Evans-Cowley turn to twitter for a detailed analysis of the trends that emerged from this year's APA national conference, and for a comparison to last year's popular topics.

In parsing the 2,962 tweets generated by 691 people commenting on the conference (triple the amount who tweeted about last year's conference in Boston), Kubinski and Evans-Cowley have developed a list of the hot topics of conversation, the most retweeted comments (Planetizen was number 1!), and key influencers.

Evans-Cowley summarizes their findings as such:

"My takeaway from the use of Twitter at the conference is that a significant number of people were able to use this medium to share and engage in conversations around planning topics that resonate with them. It provided a platform to engage in social conversations that helped people meet each other both on and off line. What more could we ask for from social media in a conference? I look forward to even more participation at the 2013 conference in Chicago."

Full Story: Understanding the Trends from the APA Conference


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