Ours is a world driven by data. Every step we take, whether it's the swipe of a club card at the supermarket or a simple Google search, leaves a trail of information about what we like and how we behave. Businesses and institutions have long been harvesting this data to better serve their clientele, ushering in a new model for making decisions and relating to the world. Dubbed Big Data, this trend has major implications for the public sphere as well, Hecht suggests:
According to Hecht, "How we harness Big Data for common good will be a big question for the next decade."