City Puts an End to Guerrilla "Walk Raleigh" Campaign

A widely publicized guerrilla wayfinding campaign meant to give helpful guidance and encouragement to those exploring the city of Raleigh on foot has been quashed by the City Planning Director, report Chelsea Kellner and Bruce Siceloff.
February 24, 2012, 1pm PST | Jonathan Nettler | @nettsj
Share Tweet LinkedIn Email Comments

While Raleigh City Planning Director Mitchell Silver praised the campaign, he ultimately determined that the signs would have to come down due to city rules against posting a sign without a permit.

The "Walk Raleigh" campaign, which we posted about a couple of weeks ago, was led by graduate student Matt Tomasulo, who is working on a dual degree in landscape architecture at N.C. State University and urban planning at UNC-Chapel Hill. According to Kellner and Siceloff, Tomasulo, who also started a localized T-shirts and tote bag line called CityFabric, spoke about the genesis of the project as, "making what can sometimes be very bland or unengaging information fun, exciting and more accessible to the general public

While the planning director personally removed the signs himself, "Silver said he'll look for ways to incorporate the walking-time messages into Raleigh's pedestrian plan and its official way-finding signs for downtown visitors," write Kellner and Siceloff.

Full Story:
Published on Thursday, February 23, 2012 in The News & Observer
Share Tweet LinkedIn Email