Sustainability Wins Award for "Jargoniest Jargon"

Advertising Age Magazine singled out "sustainability" as one of the most overused and misused words of the year.

The Ad Age team explained why sustainability was chosen:

"It's come to be a squishy, feel-good catchall for doing the right thing. Used properly, it describes practices through which the global economy can grow without creating a fatal drain on resources. It's not synonymous with "green." Is organic agriculture sustainable, for example, if more of the world would starve through its universal application?"

Lesley Lammers at Triple Pundit understands:

"It's no wonder that such a word has been used indiscriminately by politicians, businesses, and media alike because not only is sustainability a hot topic of which everyone wants to promote themselves as being at the cutting edge, but misuse is made easy due to the lack of a universally agreed upon definition."

Full Story: Sustainability Named One of ‘Jargoniest Jargon’ Words of 2010 by Ad Age

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $16.95 a month
DVD Cover of The Story of Sprawl

The Story of Sprawl

See how America changed shape in this collection of historic films that visually document how sprawl evolved.
$29.99 for 2-DVD SET
poster

A Short History of America

From comic book artist Robert Crumb, poster shows how the built environment has changed throughout the decades.
$14.95