How could Ventura transform?
The video opens with Nicolas Deitch, one of Ventura's architects, providing voice-over on the image of a freeway. He says, "I think the first thing we need to do is look really hard at what we've got, and what we've made. Has it gotten us what we want?"
Forward Focus Productions of Portland, Oregon, were initially brought into another project by Fregonese Associates under a contract with SCAG to feature cities that were making proactive planning policy in advance of SB 375 implementation. The City of Fullerton, along with Ventura were featured in a very short documentary that was presented to SCAG members this year.
The City of Ventura later asked FWFocus to expand the film to feature just Ventura and its unique challenges and opportunities.