The Offering of the Modern World Expo

As host of the World Expo, Shanghai is opening its doors to the world. But with most of the Expo's visitors hailing from within China, it's much more of an international marketing effort for non-Chinese countries directed at the emerging super power.

1 minute read

June 1, 2010, 8:00 AM PDT

By Nate Berg


"The ultimate winners of this contest will be decided not by referees with stopwatches or judges with scorecards but by the 70 million people - mostly Chinese - who are expected to attend the modern world's fair before it ends Oct. 31. The impressions they take away are likely to shape such decisions as where they will go on vacation, where they will study abroad, what countries their companies will do business with and even what kinds of food they will eat.

'While the Beijing Olympics gave China the chance to host the world and show the world what China is, at Expo, the Chinese people are the guests and the various nations are playing host, showing China what the world is,' said Urso Chappell, who runs Expomuseum .com, a Web site documenting the history of such events, starting with the 1851 Great Exhibition in London."

And while World Expos of the past had focused more on interesting inventions and innovations from around the world, some say the modern expo's real offering today is innovative architecture and design.

Sunday, May 30, 2010 in The New York Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 2, 2025 - Diana Ionescu

White and purple sign for Slow Street in San Francisco, California with people crossing crosswalk.

San Francisco Suspends Traffic Calming Amidst Record Deaths

Citing “a challenging fiscal landscape,” the city will cease the program on the heels of 42 traffic deaths, including 24 pedestrians.

July 1, 2025 - KQED

Google street view image of strip mall in suburban Duncanville, Texas.

Adaptive Reuse Will Create Housing in a Suburban Texas Strip Mall

A developer is reimagining a strip mall property as a mixed-use complex with housing and retail.

5 hours ago - Parking Reform Network

Blue tarps covering tents set up by unhoused people along chain link fence on concrete sidewalk.

Study: Anti-Homelessness Laws Don’t Work

Research shows that punitive measures that criminalized unhoused people don’t help reduce homelessness.

7 hours ago - Next City

Aerial tram moving along cable in hilly area in Medellin, Colombia.

In U.S., Urban Gondolas Face Uphill Battle

Cities in Latin America and Europe have embraced aerial transitways — AKA gondolas — as sustainable, convenient urban transport, especially in tricky geographies. American cities have yet to catch up.

July 6 - InTransition Magazine