Urban Fold

Information As Architecture

The "N Building" in Tokyo has a facade made up of digital QR codes- aim your phone at a window, and it will tell you all about the business, what's on sale, and what the people inside are Tweeting.

Cliff Kuang at Fast Company writes, "Now, individually, none of these technologies is particularly surprising. (Leaving aside the fact that Japan is way ahead on the QR code thing; we'll get there fairly soon.) But as we've pointed out before, the future of interaction design isn't about new tech--it's about clever applications at the low-end."

N Building from Alexander Reeder on Vimeo.

Full Story: OMG: The Future of Retail Design Is Augmented-Reality Facades

Comments

Comments

Not impressed

I hope there aren't many cities taking inspiration from high tech building examples like this one in Tokyo. There have to be lines drawn re the amount of technology used in our daily lives.

This building takes it a bit far. You might as well shop online from home if you aren't really interested in having to enter the store, interact with people, and learn directly about the merchandise yourself.

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