Robert Venturi was one of the brains behind the book.
"Mr. Venturi and Ms. Scott Brown, who had just married and would soon be business partners, were on a search for a way out of the dead end of postwar Modernism, whose early hopes had by then deteriorated into a dreary functionalism. The book they produced four years later, 'Learning From Las Vegas,' was one of the last of the big architectural manifestos and a heartfelt embrace of American popular culture that would be hard to imagine anyone attempting today."
