Census in a Fortune Cookie?

The U.S. Census Bureau is putting marketing messages in soaps and fortune cookies in foreign languages in an attempt to improve the number of participants.

"What could be a more fitting character to weave into the plot of a steamy Spanish-language soap opera than a Census worker?

Anything goes this year as companies such as the U.S. Spanish-language network Telemundo and groups across the nation work with the Census Bureau to cook up creative and quirky ways to get the word out about the 2010 Census.

In South Florida, Census partners are considering repeating an approach they used in 2000: distributing fortune cookies with "Make Yourself Count" fortunes in Chinese. Census messages may be attached to Chinese menus, too.

In the Chicago region, the Census Bureau has recruited 10 former National Football League stars to visit classrooms. They will give out autographed photos that carry a Census message on the back."

Full Story: Census uses foreign language to get numbers, ease fears

Comments

Comments

census marketing

the emphasis on Census marketing -- getting what our area is "owed" in Federal funds -- will backfire. Do you think for 1 minute that the populace in smaller urban areas and rural areas thruout the US give a rats butt about all those busses etc they could gain.
Census just doesnt get it.
If I was a Tea Partier I would laugh like hades at these ads.
I have been using Decennial Census data since the first Enumeration District data was available in South Florida in late 1971.
Grants and entitlementss aint the thing today for a lot of Americans.
And you can take it to the Bank. LMAO

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