Shopping: An ‘Obnoxious Industrial Activity’?

Diana DeRubertis's picture


As James Howard Kunstler points out in Home From Nowhere, one of the tragedies of single-use zoning is that it branded shopping as an "obnoxious industrial activity that must be kept separate from houses".  Ironically, the places where most Americans shop today come pretty close to "obnoxious" and "industrial".  Many suburban shopping centers attract hundreds or even thousands of cars per day - a direct result of zoning and parking requirements. In San Diego, Fashion Valley Mall and Transit Center provides 8000 parking spaces.  That's a fairly high potential for pollution.   Not quite a power plant or a steel mill, but not much more inviting. 

Now that development trends are moving toward mixed-use, a common practice in the last decade has been to locate higher density residential housing next to these monstrosities.   Take a shopping mall, add residential, and you get an instant walkable  "village".  And even though they now have people living next door, these malls still attract half the cars in the county.

One of the more poorly-designed retail centers in California, Westfield Mission Valley in San Diego plans a large expansion  that will include 250 residential units as well as more retail.  In its current form, the congested mall is nearly impenetrable both by car and on foot.   Shoppers can expect to park and re-park just to visit a few stores.  If history is any guide, expansion would mean placing new retail and residential anywhere it will fit.  For example, developers recently located several restaurants in the middle of a Target parking lot near a freeway off-ramp - an impossible setting for pedestrians (see photo).   The expansion plan does seek to eliminate sprawling surface parking lots - an encouraging sign - but there is no mention of a major redesign or limiting parking in general. 

I'd love to live near a shopping street, but would you want to live next to this? 




These aren't the pleasant main streets that Kunstler probably had in mind.

Until developers are willing to part with the big box model, limit parking, and design shopping primarily for transit riders and residents, I'm happy to be zoned away from shopping malls. 

Diana DeRubertis is an environmental writer focusing on the urban planning field.


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