The Urban Recruitment Center

Nate Berg's picture
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The military has recently opened a new type of recruitment office known as "The Army Experience Center" in a Philadelphia shopping mall. It's like an arcade, where video games and other interactive technologies provide visitors a glimpse of what it might be like to be in the military. It's a new approach, one that capitalizes on the modern teenager's affection for video games to attract them to the military life. You could call it persuasive, cajoling, or even a thinly-veiled attempt to con kids with flashy games, but, as it provides exactly what its target audience wants, the bottom line is that it's very effective. Why couldn't a city do the same thing?

It could be like an urban recruitment center, where people could come in and see what's happening in the city, how to get involved, how to make change, and -- maybe most importantly -- how to get a job.

The Recruitment Arcade

The Army's center is built around technology, using games and software to give a virtual military experience. It's an appropriate approach, as much of the modern-day military is heavily teched-out. Computers are an integral part of much of the military's training and operations. Soldiers even use consumer-grade video games like Halo and Call of Duty to practice shooting and other warfare techniques. The Army even has an official video game to train soldiers for combat.

Like the military, cities are also getting progressively techy. From GIS to computer-aided design to 3D urban design, software is increasingly harnessed by cities and planners to plan, maintain and improve places. Unlike some of the more advanced military tools, most of these technologies are readily available to the general public. Mapping and location-based technologies like Google Maps and Google Earth enable planners and laypeople alike to place themselves in context and in relation to their surroundings. GIS and model building technologies like SketchUp and CAD put the power of spatial design and analysis into the hands of the everyman. Games like SimCity and, more recently, the virtual reality world of Second Life have helped to show that the intricacies of place creation can be a fun and innately creative process.

A recruitment center with these types of games and software stations could be a popular way to engage a general public that might not otherwise think it cares about cities. A fun, interactive place like this could open minds to otherwise underrecognized fields like city planning, urban design, and urban policy.

Imagine walking past the food court in a sterile mall in Anytown, USA and finding a room full of computers, maps, city models, and other people. Not only could more people be exposed to the possibility of working on cities, but planners and other city officials would be able to interact with a public that is not likely to go out of its way to participate in local government in the more traditional (read: boring) way of attending public meetings. Replace a bullet-raining battlefield in Halo with a struggling downtown where players have to decide what to do to bring it back to life. Mixed use? A new Starbucks? A bulldozer? Nobody could really know until they try, and there are numerous available technologies that might be able to make this process actually interesting to video-droned teenagers and laypeople.

By opening up the process in an appealing way, maybe more people, and especially more young people, would be attracted to these fields. At the very least, it would get them thinking about their city the next time they put down the controller and went out into the world.

Nate Berg is a contributing editor for Planetizen and freelance journalist.

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