What Cities Have the Best Brands?

A new study ranks European cities on their brand, taking into a account sense of place, civic pride, and business climate. Paris ranks first (no surprise), but the research also reveals a handful of 'undervalued' cities.

"The study, entitled 'The City Brand Barometer' and created by London-based Saffron Consultants, ranks 72 of Europe's largest cities based on a comparison of their assets and attractions against the strength of their brands. To support the analysis, Saffron commissioned a YouGov poll of 2,000 consumers to find out what people most want from a city.

Unsurprisingly, Paris and London emerged as the cities with the best assets and the strongest brands to match. Among old Europe's other capitals, Berlin is the striking example of a city with a brand that is significantly stronger than its assets. On the other hand, Rome is more blessed with what people want than the German capital but it is not as effective at communicating this – hence its brand is considerably weaker than Berlin's. Vienna, Austria, was the only city deemed to get precisely the reputation its assets deserve – its brand was judged to be fully consistent with what the city has to offer."

Full Story: Paris, London and Barcelona are Europe’s top city brands


Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245

Essential Readings in Urban Planning

Planning on taking the AICP* Exam? Register for Planetizen's AICP * Exam Preparation Course to save $25.

Stay thirsty, urbanists

These sturdy water bottles are eco-friendly and perfect for urbanists on the go.
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95