On the bus this morning I was handed a survey asking me to detail my satisfaction with the Los Angeles County Metropolitan Transportation Authority's public transit system. As a daily bus commuter, I was more than happy to spend my two cents, but I'm a bit skeptical that those two cents will really do anything.
The survey included 29 questions, mostly of the "Yes or No" variety. They asked about things like the relative safety of the bus, its timeliness, its quality, the courtesy of the driver, and other general questions about my personal preferences for and opinions of the system and its service.
There wasn't anything especially groundbreaking about this survey, and though it could have gone into much greater depth, it covered the basic topic areas you'd expect in a service evaluation. For a very simple survey, I think it could reveal some overall trends in the system, most significantly along the lines of timeliness and safety.
One area not covered was ease of use. I'm pretty used to the system, but I think it is incredibly unwelcoming to new or unexperienced riders. In this blog post at Next American City, I get into detail about shortcomings in the system's signage, mapping, and accessibility to new users.
To its credit, the survey did include one question I was very happy to see: "Did you have a car available to make THIS trip?" I said yes, and I'm really curious to see how many other people did, too.
Most of the people the surveyor asked to take the survey obviously speak English as a second or third language. Many of the people I witnessed on my this two-mile leg of my commute, however, were comfortable enough with the language to politely decline to fill out the survey.
About half of the 30-40 riders on my trip filled out the survey, which was printed in both English and Spanish.
The survey collector (who was nicely clad in a bright orange reflector vest) said his independent firm would be surveying riders on every one of the MTA's bus and rail lines. With almost 200 lines throughout the county, they've got plenty of work to do.
I think it's a good idea for transit agencies to try to get this kind of information directly from the people they serve. It should be interesting to see how riders respond to this satisfaction survey, and even more interesting to see what the MTA actually does as a result. But with thousands of paper-and-pencil surveys, and a notoriously politicized and slow-moving planning process, it may be a while before the satisfaction of riders has any justification to increase.
Comments
First-Time Riders
"One area not covered was ease of use. I'm pretty used to the system, but I think it is incredibly unwelcoming to new or unexperienced riders."
So true. Far too often, public transit ignores the dictum, "well begun is half done."
Riding a route (or taking the bus at all) for the first time is a daunting task, but it gets exponentially easier thereafter. If transit agencies focused on that first ride -- with better websites, signage, targeted advertising, outreach, etc. -- the rest would fall into place.
This is especially true in LA where, a la "L.A. Story," it's still considered funny to say that the city doesn't have a bus system. The bigots, elitists, wealthy, and chronically ignorant are beyond help. But if a few of those chuckleheads were nudged on to the bus just once, they'd find out how extensive the system is.
First-Time Riders
The LA rail system is easy enough to figure out. But the bus system is very intimidating for non-experts like me. I've struggled greatly to find out simply where the bus goes, when it runs, and how much it costs. That stuff is routine for regular riders, but not for those of us who use the system intermittently.