Ultimate Planning-Tech Blog Marketing

Chris Steins's picture
Cities21 proposal for PRT at Microsoft CampusSo Steve Raney, directory of the nonprofit transit advocacy group Cities 21, emailed me a pre-packaged blog entry, including images and a proposed blog title, about a proposal his organization is circulating for a personal rapid transit (PRT) system on the Microsoft campus in Redmond, WA. The visualization on the site were, in fact, fascinating, and a great introduction to how well PRT can work as a transit alternative.

Here's the blog post he proposed:

Cool PRT visualization for Microsoft Campus: Microsoft is growing their 30,000-worker Redmond campus by another 12,000 workers. Bettercampus.org proposed PRT for a better solution for Microsoft campus expansion. PRT is a packet switched people mover, faster than a car. It solves the transit "last mile" problem on campus, making transit and carpooling more effective; thus, reduces traffic congestion. http://www.bettercampus.org/ . Animation available in: WVM, DIVX, RM versions, with bittorrent. A high res aerial photo with the system layout is also available.

What was even more fascinating to me was the degree of marketing sophistication Steve demonstrated. There must be a name for the concept of sending bloggers fun, appropriate, easy-to-blog content. Of course, I suppose this approach has the potential to backfire horribly if I noticed that other planning bloggers included exactly the same post.

Now, what are the chances of PRT in Los Angeles?

Chris Steins is co-founder and co-editor-in-chief of Planetizen.


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