Mapping the 'New Cartography'

"Maps are everywhere these days. The ubiquity of global positioning systems (GPS) and mobile directional devices, interactive mapping tools and social networks is feeding a mapping boom. Amateur geographers are assigning coordinates to everything they can get their hands on—and many things they can’t. “Locative artists” are attaching virtual installations to specific locales, generating imaginary landscapes brought vividly to life in William Gibson’s latest novel, Spook Country. Indeed, proponents of “augmented reality” suggest that soon our current reality will be one of many “layers” of information available to us as we stroll down the street.

Multimedia designer Sha Sha Feng recently completed a Master of Fine Arts project at Hunter College in New York titled “MapaboutMaps,” using Google Earth as a platform to host video interviews about new directions in mapping with geographers, artists and programmers.

Feng was particularly interested in examining the role maps can play in building community. She interviewed Wendy Brawer, the founder of Greenmap Systems, a website that engages local mapping teams to chart their communities’ natural and green living landmarks, including farmers markets, organic food producers, fair trade shops, indigenous sites and the best spots for star-gazing. “Maps are very personal objects,” says Brawer. “People look for themselves on them.”

Participatory mapping tools have “opened the world of maps from a few to many,” says Feng. “Maps are powerful tools. Many people take them as fact, but they tell the story that the creator wants you to see. Grassroots communities and artists welcome this technology because it allows their voices to be heard.”

In many ways, these mapping tools are re-locating us as the center of our personal universes. We no longer go to maps to find out where we are. Instead, we tell maps where we are and they form around us on the fly, a sensation that can be comforting or stifling. After all, while finding the right map can orient you, having dozens can threaten to tip the signal-to-noise ratio toward cacophony.

On balance, though, the democratization of mapping and visualization tools generates possibilities for self-expression and social action. Two decades ago, postmodern theorist Frederic Jameson argued that developing new maps would be central for activists hoping to grapple with the emerging global business and communication systems. “[The] incapacity to map socially is as crippling to political experience as the analogous incapacity to map spatially is for urban experience,” he wrote.

The tools are now available. The question now: Where do we go from here?"