Who Needs PR? Denver Speaks For Itself

The city seeks a national public-relations agency to bolster its image, yet the success of current cultural events might save it the $175,000 effort.

The Denver Convention & Visitors Bureau wants an PR firm "to help generate articles and electronic media coverage of Denver as a cultural travel destination in major national and international consumer, travel and leisure publications and electronic media. The ideal placements will use Denver's new cultural renaissance as a hook to also discuss other traditional aspects of Denver as a travel destination, including coverage of hotels, restaurants, shopping and other attractions…Denver has traditionally been viewed by top national consumer-travel media as a gateway to the Rocky Mountains, rather than a destination in and of itself. As one national travel editor put it, 'My readers travel through Denver to get where they are going.'"

But "If the bureau wants to save some cash -- and time -- it should feed off the success of its Denver Restaurant Week, promoting similar events that remind residents to get out and love the city where they live. That cultural renaissance is blossoming all over..."

Full Story: Photo Finish

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