Urban Fold

The Age of Corporate Environmentalism

Big business has learned that it's pretty easy being green.

" 'What's hot right now are voluntary environmental programs,' says Jorge Rivera, assistant professor at the George Washington University business school. Mandatory environmentalism is 'effective, but expensive,' Rivera says, and it often produces nothing but 'greenwashing,' where companies satisfy the letter of the law as quickly and as cheaply as they can rather than making a serous effort to innovate. (In some cases, this actually means an increase in environmental damage, as when harmful emissions are converted to less-regulated but more harmful forms.) And since 'a lot of the big, obvious stuff has already been done,' Rivera notes, it isn't really effective to mandate uniform change to bring about marginal gains. So to ward off excessive regulation, help the bottom line, and get brownie points at the same time, companies started playing nice with environmental groups."

Full Story: The Age of Corporate Environmentalism

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25
T-shirt with map of Chicago

Show your city pride

Men's Ultrasoft CityFabric© tees. Six cities available.
$23.00
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!