The Age of Corporate Environmentalism

Big business has learned that it's pretty easy being green.

" 'What's hot right now are voluntary environmental programs,' says Jorge Rivera, assistant professor at the George Washington University business school. Mandatory environmentalism is 'effective, but expensive,' Rivera says, and it often produces nothing but 'greenwashing,' where companies satisfy the letter of the law as quickly and as cheaply as they can rather than making a serous effort to innovate. (In some cases, this actually means an increase in environmental damage, as when harmful emissions are converted to less-regulated but more harmful forms.) And since 'a lot of the big, obvious stuff has already been done,' Rivera notes, it isn't really effective to mandate uniform change to bring about marginal gains. So to ward off excessive regulation, help the bottom line, and get brownie points at the same time, companies started playing nice with environmental groups."

Full Story: The Age of Corporate Environmentalism

Comments

Book cover of the Guide to Graduate Planning Programs 4th Edition

Thinking about Grad School?

New! 4th Edition of the Planetizen Guide to Graduate Urban Planning Programs just released.
Starting at $24.95

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $209
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 7 different cities.
$22.00

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from six cities with red or blue trim.
$55.00