Developers Replacing Architects As Household Names In San Diego

28 September 2005 - 10:00am

Since the 1950s, developers have done more to shape the city of San Diego than architects, for better and worse.

" A century ago, architects were the most dynamic interpreters of the American dream...Builders? Well, they built what they were told to build. Today, the architect's stature has been dwarfed...

Today's typical home buyers would be hard-pressed to name one definitive architect...However, one quickly learns the household names: Barratt, Shea, McMillin.

The history of San Diego developers is long and storied..."

Source: The San Diego Union-Tribune, September 27, 2005
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New Suburbanism is not a new design paradigm that seeks to compete with or discredit principles of New Urbanism. Instead, our perspective represents a broad-based attempt to find the best, most practical ways to develop and redevelop suburban communities.