Dynamically Pricing Parking, Or The Goldilocks Principle

Will new curbside sensor technology make it possible to price parking spaces based on demand and usage?

"Streetline hopes to install thousands of sensors along city streets and use the information they gather to adjust parking meter rates in a way that makes street parking easy to find -- for those willing to pay.

'These little sensors -- which are a lot like the Botts Dots that mark traffic lanes, or it looks a bit like that -- they're very nondescript. They're every 10 feet, close to the curb, in a very nondescript way,' Elizabeth said of Streetline, noting that the company will soon announce a pilot project for a Bay Area organization. 'They turn on and gather information -- very simple information. It's a tool for traffic engineers to manage city streets.'

'I call it the Goldilocks Principle,' said Donald Shoup, professor of urban planning at UCLA and America's main academic guru in the field. 'Listening to the Goldilocks story, children learn that the porridge shouldn't be too hot or too cold. With parking spaces, prices shouldn't be too low or too high. If there are a few vacant spaces, the price is just right.' "

Thanks to Chris Steins

Full Story: Remote Controlled

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $16.95 a month
Book cover of Unsprawl

Unsprawl: Remixing Spaces as Places

Explore visionary, controversial and ultimately successful strategies for building people-centered places.
Starting at $12.95

Stay thirsty, urbanists

These sturdy water bottles are eco-friendly and perfect for urbanists on the go.
$19.00