"Shoup's message is clear and simple. Parking is a scarce resource that can be mined by local governments to produce revenue for neighborhood improvements. "Cities should begin to see curb parking through the eyes of a parking lot owner," he says. They should also reevaluate off-street parking requirements. Land that's now devoted to parking lots could become housing. Further, employers who provide free parking should allow workers to "cash out" their benefit and use it for transit or decide to walk or ride a bike to work instead."
Thanks to Chris Steins