Rooftop Seat + Night Games = Lovable Winners?

A revenue-sharing deal with rooftop owners near Wrigley field could give the Chicago Cubs their first World Series in nearly a century.

1 minute read

February 26, 2004, 1:00 PM PST

By Peter Christiansen

Using three new revenue streams, the Chicago Cubs were able to sign free-agent pitcher Greg Maddux, giving them what is arguably the best pitching rotation in baseball and making them one of the favorites to win the World Series this year. The additional revenue sources were all city related. First, the owners of buildings within viewing distane of Wrigley Field agreed to give 17% of their rooftop-seat revenue to the Cubs. Second, the city authorized more night games, which the team make more money off of. Finally, the city made an agreement that would allow the Cubs to make some cosmetic changes in exchange for giving Wrigley Field landmark status. The cosmetic changes include 200 premium seats to be sold to the public at $200-250 per ticket. The sum of these three new revenue streams almost exactly match the annual rate of Maddux's contract.

Thanks to Peter Christensen

FULL STORY: Rooftop owners help pave way

Thursday, February 19, 2004 in The Chicago Tribune

Community / Economic Development Illinois

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.