a recent transplant to San Francisco, I've begun to think that it may well be
the most beautiful city in the country. No zealot like a convert, I guess. But
I've figured out one of the city's aesthetic tricks-something I've started calling
"secret geography," though I'm sure smarter thinkers on urban design
have better language. I'm talking about alleys and small streets, often with
shops and restaurants, that are largely invisible from major streets unless
you're looking for them. They're a more intimate, human-scaled urban experience
literally in the shadows of skyscrapers.
My favorite example is Belden Pl., 100 meters of restaurants cutting between
Pine and Bush, parallel to Kearny and Montgomery. Walking along Kearny, the
only hint that eight high-quality restaurants lurk a few steps away is a neon
sign high up along the Bush side of the alley. If you're driving, the sign's
nearly invisible. The restaurant fronts are brightly colored, with Spanish-tile
faux roofs. Low iron stanchions delimit the narrow sidewalks (more for show,
since gates at either end of the alley can block out automobile traffic).
But at night Belden's magic really shows. On a recent warm evening, the alley
was packed with diners eating outside, family-style tables packed in wall to
wall. And above them strings of white Christmas lights glowed. It's a simple
thing, but it speaks to cooperation among restaurant owners, who know that diners
are as likely to show up at Belden Place to eat at one restaurant as at any
other, I imagine. The lights set up a unique, magical space that, despite how
crowded and popular the restaurants are, still manages to feel special and exclusive.
And the night I drank Lillet at Plouf, the lights at the Pine end of the alley
were off -- and no one was eating at the tables under the dark bulbs.
A more subtle byway is Hotaling Pl., a narrow lane between Jackson and Washington
that terminates at the foot of the famous TransAmerica pyramid. It's in the
heart of a historic district called Jackson Square, two- and three-story brick
buildings dating to the 1800s that now house galleries, law offices and antique
stores. Hotaling has one of those antique shops, a high-windowed, green and
gold storefront. It also has, maybe most notably, the back door to the Bubble
Lounge, a popular nightclub.
But instead of hiding this door, Bubble Lounge celebrates it with a banner
and two ornamental streetlights. Next door, the Villa Taverna has its own ornamentation-more
lights, and an ancient Roman-styled relief above the door (with two brass plaques
reading "private club" and "members only"). At the Washington
end is Elisabeth Daniel, one of the city's best restaurants. Hotaling is Elisabeth
Daniel's gallery and advertisement, with windows displaying the bustling kitchen
and an array of fancy glassware. Stanchions topped with tiny horseheads and
(more importantly, I think) a wavy pattern molded into the pavement distinguish
the alley's space from the streets around it. Walking along Hotaling you're
aware at an unconscious level that it's a microcosm, a cool side street that,
were it less well-planned, might've been a grimy back alley.
Finally, just a block away from Hotaling is Gold St. It actually forms a T
with another alley at mid-block, the wonderfully-named Balance (there's obviously
a lot to love about the intersection of Balance and Gold-recently telephone
poles there and at Hotaling announced hearings to approve the imminent closure
of both alleys for a couple days in October for a wedding reception and a rehearsal
There's not much on Gold besides a hip restaurant-jazz club built into a historic
brick building. The joint has a neon sign and blue lights to illuminate the
entrance, and even Zagat, Rosetta Stone for decoding any city's foodie culture,
says the bar is a place for locals in the know. That's the power of an alley,
the ability to convey the illicit excitement of a speakeasy.
The lesson of secret geography isn't lost on designers of theme parks or so-called
"urban entertainment destinations" like Los Angeles' Grove at Farmers'
Market or West Palm Beach's CityPlace. Both of them have main thoroughfares,
echoing great European streets like Barcelona's Las Ramblas. And both have smaller
shops on narrower corridors that mimic side streets (even though they often
lead to parking structures).
As a fellow fan of cities pointed out to me in college, side streets reward
explorers with discoveries that feel exclusive even though they're actually
quite egalitarian -- anyone can walk the streets of a great souk. Even better,
in decoding secret geography you begin to feel some ownership over a slice of
the city -- and you start to honestly believe that your town is the most beautiful
one in the country.
Adam Rogers is a Senior
Associate Editor at Wired magazine in San
Francisco. He was a 2002-2003 Knight Science Journalism Fellow at the Massachusetts
Institute of Technology, where he focused on urban ecology and design.