"NBC Olympics has partnered with Intersection to develop custom content from the XXIII Olympic Winter Games and display it across Intersection's urban network of digital screens in New York City, Chicago and Philadelphia," reports Kristin Musulin.
"The content will include morning highlights, primetime previews, an Opening Ceremony teaser, medal counts, real-time alerts and athlete profiles. It will be streamed across the LinkNYC network in New York; digital urban panels and platform displays in Chicago; and displays on streets and transit platforms in Philadelphia," adds Musulin.
The article includes a lot more detail about how Intersection works with cities and other private partners to provide a suite of services through digital kiosks located in the public realm. "Until now, the digital screens that hug the sides of the 10-foot kiosks were mainly used for advertising purposes, or in some cases, to show historic photos from the city's digital archives," according to Musulin. The NBC partnership could be a sign of media products to come, however.