Why the Waffle House is Ugly

Steven Mouzon reflects on the huge investment a roadside reference like a Waffle House must make in infrastructure versus the relatively low expense for an inner-city restaurant.
January 17, 2010, 7am PST | Tim Halbur
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Mouzon writes, "The first thing they are forced to do is to erect the 200 foot tall sign that probably costs $200,000, because travelers at highway speeds will only be on the bridge for a few seconds, and if Waffle House doesn't entice them to exit by then, they've lost their business. Next, because their entire customer base arrives by motor vehicle, they must pave every square yard of their site not occupied by their building for parking to accommodate their customers' cars (the semis must park on the street.) So is there any shadow of doubt why poor Waffle House has such ugly buildings?"

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Published on Friday, January 15, 2010 in The Original Green Blog
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