As much as architects and critics may hate the term, "we are going to be stuck with 'starchitect' until everybody with a keyboard agrees to retire it," says Guy Horton. So how can architects - star or not - make the term work for them?
Certain parts of the city generate "buzz" -- through events, parties, or other attractions. Just how much buzz they create is hard to nail down. But a new study focusing on L.A. and New York seeks to quantify the cool factor that makes places pop.