Tata

Blog post
March 25, 2009, 2pm PDT

Worldwide media coverage earlier this week of Tata Motors unveiling their Nano car-for-the-masses brings the argument over individual car ownership to the forefront yet again.  Thanks to one hundred or so years of clever marketing, our society glorifies the bling of a shiny new car, demands auto ownership as a basic right, and proclaims its necessity to be (almost) as critical as water, food, and shelter. 

Ian Sacs