Amory Lovins

Jevon's Paradox is the idea that the more efficient a resource becomes, the more it is consumed. With new future fuels in the works, those promoting sustainability and conservation find themselves at odds with innovation.
Mar 22, 2010   Fast Company
WorldChanging interviews Amory Lovins of the Rocky Mountain Institute, discussing the 2,000 watt lifestyle proposed by the Swiss and his recent letter to Secretary Steven Chu.
Mar 25, 2009   WorldChanging