As young tech talent increasingly calls San Francisco home, some wonder whether investing in large, opulent headquarters in suburban Cupertino is a risky decision for even the most successful tech companies.
Dec 29, 2013 Wired
Steve Jobs's final product got the go-ahead from an enthusiastic Cupertino City Council yesterday. The company's controversial new headquarters, dubbed the "spaceship campus", forgoes the tech trend towards urban offices for a pastoral setting.
Nov 20, 2013 San Jose Mercury News
Project to map corporate shuttle routes of Silicon Valley giants such as Apple, Google, & Facebook, outlines the forces behind gentrification in San Francisco and reveals a startling pattern of reverse sprawl.
Sep 7, 2013 Wired
With a footprint estimated as 2.8 million square feet, and a budget said to be approaching $5 billion, Apple's new corporate campus is certain to make a statement. But as investors grow restless over falling share prices, just what will it say?
Apr 5, 2013 Bloomberg BusinessWeek
Why are Google, Apple, Nokia, and Microsoft funneling significant resources into creating the best digital maps? "[A]ll share the same hunch that maps sit at the core of our digital future," writes Farhad Manjoo.
Jan 16, 2013 Fast Company
The internet has been ablaze this week over whether Apple's newly announced operating system will eliminate walking and public transit directions by replacing Google Maps with its own mapping system.
Jun 14, 2012 Grist
Apple's decision to performs most of its engineering and manufacturing overseas, highlights how the US government and the US manufacturing industry can no longer compete internationally. " 'Made in the U.S.A.' is no longer a viable option."
Jan 23, 2012 The New York Times
In his last public appearance, Steve Jobs assumes the role of a land use advocate seeking to double the number of trees, move parking underground, and provide a self sufficient energy source for Apple's new campus in Cupertino.
Oct 6, 2011 The Atlantic
Philip Langdon criticizes the 'corporate isolationism,' of Apple's new donut shaped headquarters in Cupertino, California.
Sep 29, 2011 New Urban Network
John King makes it clear - the 4-story ring iCon (or doughnut, by some) would not work in urban San Francisco, but could be quite fitting for sprawling, suburban Silicon Valley.
Sep 11, 2011 San Francisco Chronicle