Previous renderings of the building proposed for the two-tower, 42-story building on L.A.'s Wilshire Blvd. showed almost the entire structure wrapped in advertising. With a more modest space for signage, the project gets the thumbs-up.
Dec 18, 2010 Curbed LA
A federal judge has allowed a citywide ban on new digital billboards and building-sized supergraphics to continue.
Sep 30, 2009 Los Angeles Times
Planetizen's Nate Berg reports on advertisers in Los Angeles using steam cleaners to put corporate logos into the grimy sidewalk. Advertisers claim, "If anything, we've improved public property. We've cleaned up streets that were normally filthy."
Sep 19, 2009 LA Weekly
The new public plazas in New York City have gained much popularity among locals -- and earned much money for the city. Officials have been renting out the spaces to advertisers, blurring the lines between public and private.
Jul 10, 2009 The New York Times
Crushed by the falling economy, failing retail spaces are renting their storefronts to make a some extra cash.
May 12, 2009 The New York Times
In response to an essay on restricting outdoor advertising in L.A., designer and lawyer Lawrence Barth argues that putting these decisions into the hands of groups -- whether city- or activist-led -- can lead to unintended consequences.
Feb 7, 2009 Design Observer
As part of the city's drawn-out battle with outdoor advertisers, Los Angeles officials have ordered building owners to remove "supergraphic" ads plastered to the sides of large buildings.
Feb 3, 2009 The New York Times
Outdoor signs, some of them quite large, have gone up around Los Angeles despite a 90-day moratorium on them. Tenants of buildings with such multistory "supergraphics" draped over their windows share their grief.
Jan 21, 2009 Los Angeles Times