One of the perks of my job is getting to know new cities and neighborhoods. We research, create a lot of graphics and talk with a lot of people. In the course of those discussions, while people often exhibit pride in where they live, there is also an underlying concern that frequently goes something like this:
- “We feel like a last place team – the one that can never get out of the cellar.”
- “There is a real self-image problem here.”
- “You can’t do that in [insert name of place here] because we
