Every real estate developer and urban planner knows that Portland, Oregon rocks.
It is probably our best civic example in the United States of defining a comprehensive growth strategy for its citizens and staying true to the vision. The result is an authentic, creative, smart, home grown, artsy, sustainable, eco-friendly, colorful, self sufficient, vibrant, athletic, outdoorsy, walking, biking, multi-generational and experimental lifestyle downtown community where buildings, transit, waterfront festivals, park blocks, fountains, theaters, bookstores, galleries, music, crafts, food, wine, beer, coffee and people all blend together perfectly. It really works here. But one thing was never done properly and needs to be changed to capture this spirit – the name of the city.