City Branding

April 13, 2016, 9am PDT
Like a random encounter on the street, sometimes disparate ideas converge in interesting ways. Today, Kentucky Mist Moonshine and the Project for Public Spaces shed some light on municipal branding.
PlaceShakers
May 27, 2014, 10am PDT
Aaron Renn recently explored Columbus, Ohio, where he found a city fueled by growth and doing many things right, but lacking the differentiation it merits among the country's urban marketplaces.
Urbanophile
May 7, 2014, 9am PDT
"The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social 'buzz.'" Guardian Cities released a trio of posts in connection with the rankings.
Guardian Cities
April 17, 2014, 7am PDT
A recent opinion article by Richey Piiparinen of the Center for Population Dynamics at the Levin College of Urban Affairs at Cleveland State University says “Cleveland's negativity is a challenge to the city's future.”
Cleveland.com
February 19, 2014, 9am PST
How can cities and towns narrow the gap between promise and performance and, in doing so, build a solid brand? Ben Brown offers a one step to-do list: Get stuff done.
PlaceShakers
February 12, 2014, 1pm PST
A recent news broadcast showed the mayor of Tacoma with a backdrop of the city of Seattle. The feeling of being hidden in the shadow of larger, older neighbor cities is familiar all over the world, but what are “kid sister” cities to do about it?
New Geography
August 15, 2013, 12pm PDT
An innovative event held recently in Jacksonville, Florida used a festival as a means to bring crowdfunding to the people; providing a platform for community building and branding in the process. Could this be the future of financing public projects?
Urban Land
July 2, 2012, 2pm PDT
Will Doig considers the growing pressure cities face to build a marketable identity, and why that's a particular challenge for generally livable cities.
Salon
March 12, 2012, 8am PDT
<em>Grist</em> has asked its readers to help it compile some of the country's "most craptastic urban rebranding efforts ever." And boy have they delivered.
Grist
February 18, 2012, 5am PST
Zak Stone reports on a campaign in Chattanooga, Tennessee to distill the city's artistic and entrepreneurial spirit into a font, and asks the question - can a font help a city make a comeback?
Good
February 16, 2012, 6am PST
As Cleveland takes on yet another effort in "rebranding", Richey Piiparinen looks at past schemes and finds it's better to keep it real.
Rust Wire
October 18, 2011, 12pm PDT
Branding a city, writes Scott Doyon, isn't as easy as creating a product brand. Cities already have identities, so a new brand can ring false if it isn't in harmony with reality. Case in point: Dunwoody, Georgia.
Terrain.org
May 31, 2011, 8am PDT
With car companies spending billions to promote their products, transit advocates have a lot to compete with. A new report from EMBARQ looks at how transit can rebrand and be sexy.
World Resources Institute
October 26, 2010, 1pm PDT
Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.
GreenBiz
Blog post
August 11, 2009, 11pm PDT

Every real estate developer and urban planner knows that Portland, Oregon rocks.

It is probably our best civic example in the United States of defining a comprehensive growth strategy for its citizens and staying true to the vision.  The result is an authentic, creative, smart, home grown, artsy, sustainable, eco-friendly, colorful, self sufficient, vibrant, athletic, outdoorsy, walking, biking, multi-generational and experimental lifestyle downtown community where buildings, transit, waterfront festivals, park blocks, fountains, theaters, bookstores, galleries, music, crafts, food, wine, beer, coffee and people all blend together perfectly.  It really works here. But one thing was never done properly and needs to be changed to capture this spirit – the name of the city. 

Rick Abelson
February 3, 2009, 8am PST
"Branded cities" -- new heavily-sponsored real estate developments with a mix of live- work- and retail-space -- are gaining popularity among developers and spreading around the country.
Media Week
September 23, 2008, 9am PDT
A new book documents the re-branding of New York from its days of crime and squalor in the 1970s to today, when Mayor Bloomberg has an appointed chief marketing officer.
The New York Times