Brain

Columbia University's Cloud Lab aims to measure participants' brainwaves and figure out their state of mind of as they experience their surroundings.
May 17, 2014   CityLab
Apparently there may be a subconscious reason why so many people are attracted to the architecture of Frank Gehry. Using magnetic resonance imaging, researchers have found that our brains are hard-wired to enjoy curvilinear forms.
Oct 18, 2013   Fast Company Co.Design