Collective Action Problem

Blog post
March 14, 2007, 11pm PDT

In its most forward attempt to ensnare the fabled “discretionary rider,” my local transit agency recently set out handsome billboards touting the pleasures of the bus and the miseries of driving alone. They employed pithy admonishments and graphics such as a hand cuffed to a gas pump and a merry executive knitting and purling his way to the office.

Josh Stephens