In recent months, new players like Apple and MapBox have taken aim at the increasingly important arena of digital mapping. With the boldest redesign of Google Maps in 8 years launched this week, "the leader in online mapping" isn't standing pat.
Why are Google, Apple, Nokia, and Microsoft funneling significant resources into creating the best digital maps? "[A]ll share the same hunch that maps sit at the core of our digital future," writes Farhad Manjoo.
