Marketing

Blog post
March 19, 2015, 5am PDT
Planners can do a better job communicating the benefits of high quality public transit and transit-oriented development. We can learn from marketing professionals—it's time to channel Don Draper.
Todd Litman
March 13, 2015, 10am PDT
It's just one block, but a block disrupted by changes happening just a quarter-mile away. So these businesses came together to rebrand their street and bring customers back.
Elevation DC
September 29, 2013, 1pm PDT
Are your marketing strategies in need of a "New Media" refresh? Steve Mouzon's new e-book, New Media for Designers + Builders gets two thumbs up from Susan Henderson and Hazel Borys.
PlaceShakers
February 16, 2012, 6am PST
As Cleveland takes on yet another effort in "rebranding", Richey Piiparinen looks at past schemes and finds it's better to keep it real.
Rust Wire
December 14, 2011, 7am PST
Maria Fernanda Cavalcanti, a resident of Brazil, writes that folding bicycles "...have been catching the attention of urban cyclists everywhere."
TheCityFix.com
June 18, 2011, 9am PDT
City development has become a close cousin to product sales in China, where developers are finding new ways to market their services as suites of urban products.
Ad Age
May 27, 2011, 8am PDT
The city of Wellington, an emerging center for filmmaking in New Zealand, is considering a plans to build a hillside sign with the word "Wellywood" -- an homage to the famous "Hollywood" sign. Hollywood is not flattered.
Los Angeles Times
February 12, 2011, 9am PST
<em>Grist</em>'s Sarah Goodyear takes a look at a Superbowl TV commercial's focus on Detroit, and how selling a city can either work or fail.
Grist
November 7, 2010, 11am PST
PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.
PlaceShakers
October 26, 2010, 1pm PDT
Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.
GreenBiz
May 17, 2010, 7am PDT
This post from <em>The Urbanophile</em> explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.
The Urbanophile
March 11, 2010, 11am PST
While it's typically states and the federal government that spend most of the money on marketing the decennial census, cities have been taking the lead in 2010.
Governing
December 11, 2009, 10am PST
Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from <em>The City Fix</em> suggests the push has been an effective tool and that other transit agencies should take note.
The City Fix
Blog post
July 15, 2008, 7pm PDT
Not until this month did a bus pass ever make its way into my wallet.
Josh Stephens