Marketing

Are your marketing strategies in need of a "New Media" refresh? Steve Mouzon's new e-book, New Media for Designers + Builders gets two thumbs up from Susan Henderson and Hazel Borys.
Sep 29, 2013   PlaceShakers
As Cleveland takes on yet another effort in "rebranding", Richey Piiparinen looks at past schemes and finds it's better to keep it real.
Feb 16, 2012   Rust Wire
Maria Fernanda Cavalcanti, a resident of Brazil, writes that folding bicycles "...have been catching the attention of urban cyclists everywhere."
Dec 14, 2011   TheCityFix.com
City development has become a close cousin to product sales in China, where developers are finding new ways to market their services as suites of urban products.
Jun 18, 2011   Ad Age
The city of Wellington, an emerging center for filmmaking in New Zealand, is considering a plans to build a hillside sign with the word "Wellywood" -- an homage to the famous "Hollywood" sign. Hollywood is not flattered.
May 27, 2011   Los Angeles Times
<em>Grist</em>'s Sarah Goodyear takes a look at a Superbowl TV commercial's focus on Detroit, and how selling a city can either work or fail.
Feb 12, 2011   Grist
PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.
Nov 7, 2010   PlaceShakers
Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.
Oct 26, 2010   GreenBiz
This post from <em>The Urbanophile</em> explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.
May 17, 2010   The Urbanophile
While it's typically states and the federal government that spend most of the money on marketing the decennial census, cities have been taking the lead in 2010.
Mar 11, 2010   Governing
Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from <em>The City Fix</em> suggests the push has been an effective tool and that other transit agencies should take note.
Dec 11, 2009   The City Fix