Marketing

Folding Bikes Gain Popularity in Brazil

Maria Fernanda Cavalcanti, a resident of Brazil, writes that folding bicycles "...have been catching the attention of urban cyclists everywhere."
14 December 2011 - 7:00am
TheCityFix.com

Marketing Cities as Products in China

City development has become a close cousin to product sales in China, where developers are finding new ways to market their services as suites of urban products.
18 June 2011 - 9:00am
Ad Age

New Zealand's Hillside Sign Idea Irks Hollywood

The city of Wellington, an emerging center for filmmaking in New Zealand, is considering a plans to build a hillside sign with the word "Wellywood" -- an homage to the famous "Hollywood" sign. Hollywood is not flattered.
27 May 2011 - 8:00am
Los Angeles Times

Risks in City Marketing

Grist's Sarah Goodyear takes a look at a Superbowl TV commercial's focus on Detroit, and how selling a city can either work or fail.
12 February 2011 - 9:00am
Grist

City Branding Can't Be Lipstick on a Pig

PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.
7 November 2010 - 11:00am
PlaceShakers

Green Branding 101 for Cities

Marc Stoiber offers suggestions for bolstering a city's green image by looking at several cities across the globe that have found success at marketing their own sustainable urbanism programs and initiatives.
26 October 2010 - 1:00pm
GreenBiz

Trying to Fit In With the Cool Kids

This post from The Urbanophile explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.
17 May 2010 - 7:00am
The Urbanophile

Cities Take Reins in Census Marketing

While it's typically states and the federal government that spend most of the money on marketing the decennial census, cities have been taking the lead in 2010.
11 March 2010 - 11:00am
Governing

Is Marketing the Key to Transit Success?

Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from The City Fix suggests the push has been an effective tool and that other transit agencies should take note.
11 December 2009 - 10:00am
The City Fix

Marketing the Bus

Tue, 07/15/2008 - 18:13

For two years I walked to work. Before that, gas cost a penny and a few hummed bars of "Livin' La Vida Loca" and climate change meant turning up the A/C. In the mid-2000s my commute got longer and I decided to take the bus. But not until this month did a bus pass ever make its way into my wallet.

So far, I've found that it confers a remarkable sort of freedom. It's not just the freedom not to pay. It's the freedom to go wherever you want without even having to think. The momentary caculus of whether it's worth the $1.50 to go across town to pick up a baguette or see The Love Guru does not even have to cross your mind. Transfers, exact change, and all the rest go by the wayside as well.

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