Gen Y

July 11, 2012, 9am PDT
Teresa Burney reports on PulteGroup's new marketing services geared towards understanding the Gen Y demographic as new potential homeowners.
Builder
January 25, 2012, 7am PST
A new survey provided some good news for the alternative technology sector of the auto market: younger consumers prefer hybrids and other electrified vehicles over conventional vehicles, especially fuel-inefficient ones.
Bloomberg News