With a footprint estimated as 2.8 million square feet, and a budget said to be approaching $5 billion, Apple's new corporate campus is certain to make a statement. But as investors grow restless over falling share prices, just what will it say?
Apr 5, 2013 Bloomberg BusinessWeek
Steve Jobs said, "People don’t know what they want until you show it to them.” So why do planners keep asking people what they'd like to see? Scott Doyon believes it's time to dig deeper.
Jan 25, 2013 PlaceShakers
Apple's decision to performs most of its engineering and manufacturing overseas, highlights how the US government and the US manufacturing industry can no longer compete internationally. " 'Made in the U.S.A.' is no longer a viable option."
Jan 23, 2012 The New York Times
In his last public appearance, Steve Jobs assumes the role of a land use advocate seeking to double the number of trees, move parking underground, and provide a self sufficient energy source for Apple's new campus in Cupertino.
Oct 6, 2011 The Atlantic
Last night Apple CEO Steve Jobs pitched plans for a new campus development to the Cupertino city council.
Jun 9, 2011 Huffington Post