Voice Recognition

Blog post
June 24, 2010, 5pm PDT

Given today it the release date of the new iPhone, I want to talk about something else at Apple the really caught my attention -- their automated customer care.   Last week I had to call Apple to find out how to get the sales tax removed from a purchase given our 501(c)3 status.  It was a complicated set of questions I needed to ask -- and yet the conversation was as smooth as talking to a live person.  It struck me I was getting a sneak preview of something that is going to radically transform how we use technology on a daily basis -- FINALLY.

Ken Snyder