Naming Rights

One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.

Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.

Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.

The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.

A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.

Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.