Naming Rights
Urging Sponsorships to Fund L.A. Transit
One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.
Los Angeles Business Journal
Cities Putting Public Spaces Up for Sponsorship
Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
The Wall Street Journal
Sponsoring Seattle
Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.
The Seattle Post-Intelligencer
Seeking Private Sponsors for Colosseum Renovation
The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
Bloomberg
Should Toronto Put the Bus Stop Up For Sale?
A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.
The Ottawa Citizen
Toronto Mulls Corporate Sponsorship for Parks
Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.
The Canadian Press





















