Naming Rights
Should Toronto Put the Bus Stop Up For Sale?
A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.
Toronto Mulls Corporate Sponsorship for Parks
Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.





