Naming Rights

Tyler Falk reports that the Japanese city currently known as Izumisano has a enterprising idea to help reduce its $1.2 billion debt by selling its naming rights.
Nov 4, 2012   SmartPlanet
Under new legislation introduced this week in City Council, naming rights for Pittsburgh's public buildings and advertising on city vehicles and employee uniforms will be sold to the highest bidder in an effort to monetize the city's resources.
Jul 26, 2012   Pittsburgh Post-Gazette
As Virginia drafts new rules to govern the sale of naming rights to its highways, interchanges, and bridges, public officials want to ensure that their new "marketing technology" provides more than just a sign on the road, reports Liz Essley.
Jul 23, 2012   The Examiner
One way to help build an expensive new extension of L.A's subway system is to accept corporate sponsorships, argues Joel Epstein in this op-ed.
Feb 15, 2011   Los Angeles Business Journal
Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
Dec 8, 2010   The Wall Street Journal
Leaders in Seattle are considering a plan to offer naming rights to various parks and civic amenities.
Nov 2, 2010   The Seattle Post-Intelligencer
The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
Aug 20, 2010   Bloomberg
<p>A transportation official in Toronto is hoping to convince colleagues that the system should allow advertisers to buy naming rights for transit stops in the city as a way of increasing revenue, but many remain opposed.</p>
Apr 30, 2008   The Ottawa Citizen
<p>Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.</p>
Apr 12, 2008   The Canadian Press