Sponsorship

December 8, 2010, 10am PST
Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.
The Wall Street Journal
August 20, 2010, 9am PDT
The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
Bloomberg
February 3, 2009, 8am PST
"Branded cities" -- new heavily-sponsored real estate developments with a mix of live- work- and retail-space -- are gaining popularity among developers and spreading around the country.
Media Week
April 12, 2008, 1pm PDT
<p>Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.</p>
The Canadian Press