Sponsorship

Cities Putting Public Spaces Up for Sponsorship

Hundreds of public spaces -- from public parks to subway stations -- are open for bids from sponsors for naming rights.

8 December 2010 - 10:00am

The Wall Street Journal

Seeking Private Sponsors for Colosseum Renovation

The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.

20 August 2010 - 9:00am

Bloomberg

The Planetizen News Brief - 3/12/09

4:30 minutes (4.13 MB)

Florida cans growth management, floundering retail leaves cities high and dry, and advertising takes over public spaces -- all on this week's Planetizen News Brief, airing every week on the nationally-syndicated radio program "Smart City". Read, listen or download.

12 March 2009 - 5:00am

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Branded Spaces Spreading

"Branded cities" -- new heavily-sponsored real estate developments with a mix of live- work- and retail-space -- are gaining popularity among developers and spreading around the country.

3 February 2009 - 8:00am

Media Week

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Toronto Mulls Corporate Sponsorship for Parks

Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.

12 April 2008 - 1:00pm

The Canadian Press