The city of Rome is looking for a private sponsor to buy advertising rights on its historic Colosseum. The $33 million contract would pay for renovation on the site.
Aug 20, 2010 Bloomberg
"Branded cities" -- new heavily-sponsored real estate developments with a mix of live- work- and retail-space -- are gaining popularity among developers and spreading around the country.
Feb 3, 2009 Media Week
<p>Short on funding, Toronto's waterfront parks agency is considering a plan to sell the naming rights to the park's amenities, allowing corporate sponsors to add their name to such public features as walkways and play areas.</p>
Apr 12, 2008 The Canadian Press