Demand Response

With SUV sales up, car sales down, and mileage driven up, the effects of lower gas prices could soon extend to land use, making suburban and exurban commuting more affordable. Economists have a term for these effects: demand response.
Feb 24, 2015   The Wall Street Journal - The Outlook
It's an idea being used in Idaho and other areas with heavy energy use at peak times like midday air conditioning: energy companies are paying people to power down during max loads.
Mar 3, 2010   The New York Times