Free Fare

February 11, 2010, 11am PST
Houston Mayor Annise Parker is considering a big shake-up of the city's public transportation, including the option of transitioning to a fare-free system.
The Houston Chronicle
April 28, 2009, 11am PDT
The government of New South Wales is considering a plan to remove fares for public transit.
The Daily Telegraph
Blog post
March 19, 2009, 1pm PDT
We Americans love a discount. Wal-Mart and the discount retail boom are proof enough of that. What we love even more, though, is free stuff. Just slap the word "free" before almost anything and we'll line up.

This mentality represents some challenges for cities, but also some opportunities. The challenge is that if people don't have to pay for something, they probably won't. And the opportunity is that if people don't have to pay for something, they're way more likely to want it. Let's think of this concept in terms of three innately American traditions: pancakes, mobility, and beer.
Nate Berg
February 28, 2008, 5am PST
<p>A proposal to make Eugene, Oregon's bus system fare-free has been voted down by the regional transit district.</p>
The Register-Guard