Urban Fold

Branding

Until advocates and agencies find positive stories to tell about multi-modal decision-making the car will continue to dominate the messaging and branding of contemporary culture.
Jun 25, 2015   Greater Greater Washington
What's in a name? For some of New York City's buildings, a brand that reflects history, mood, and even geography. Joanne Kaufman takes us through the naming process for some of the city's newest buildings, and what they might mean to buyers.
Dec 27, 2011   The New York Times
The Planters company has revealed plans to assist cities in designing and building urban pocket parks in underused land. In return, the parks will include branding from the company, including a Mr. Peanut statue sitting on a peanut bench.
Feb 28, 2011   ASLA's The Dirt blog
A recently released report reveals that intercity bus travel has reversed a decades-long trend of decreased use and shows that the industry is growing at double the rate than air travel, reports Jonna McKone of TheCityFix.
Jan 19, 2011   TheCityFix
PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.
Nov 7, 2010   PlaceShakers
<em>GOOD</em> points to a new project that's trying to create and collect city logos for every city on the planet.
Jun 16, 2010   Good
The new "Sex and the City" movie was set -- but not shot -- in Abu Dhabi. Now officials there are trying to decide whether or not to release the film to local audiences, as the city tries to control its brand and image.
May 18, 2010   Associated Press
This post from <em>The Urbanophile</em> explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.
May 17, 2010   The Urbanophile
"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.
Nov 2, 2009   GOOD Magazine
A famous beacon atop a building in downtown Pittsburgh has been broadcasting the city's name in Morse code since 1929. The only problem is they spelled it wrong.
Jul 19, 2009   Pittsburgh Post-Gazette
Providence, Rhode Island, is rebranding itself as the "Creative Capital." This op-ed argues the city doesn't need a brand, rather it needs to return to the aesthetic values that made it beautiful and successful in the '90s.
Apr 12, 2009   The Providence Journal