Branding

"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.

A famous beacon atop a building in downtown Pittsburgh has been broadcasting the city's name in Morse code since 1929. The only problem is they spelled it wrong.

Providence, Rhode Island, is rebranding itself as the "Creative Capital." This op-ed argues the city doesn't need a brand, rather it needs to return to the aesthetic values that made it beautiful and successful in the '90s.