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Branding

Until advocates and agencies find positive stories to tell about multi-modal decision-making the car will continue to dominate the messaging and branding of contemporary culture.
Jun 25, 2015   Greater Greater Washington
Exploring an effort to revitalize the downtown of the city of Fresno—an agricultural town in the Central Valley of California.
Mar 23, 2015   The Atlantic
It's just one block, but a block disrupted by changes happening just a quarter-mile away. So these businesses came together to rebrand their street and bring customers back.
Mar 13, 2015   Elevation DC
Several important details of the Cincinnati Streetcar came into focus in recent weeks. Included is a component of the operating agreement that will take advantage of rising property values in funding the system.
Dec 21, 2014   UrbanCincy
Transit agencies are increasingly turning to branding and advertising to improve their images. But can conservative bureaucracies embrace what it means to be "cool"? More importantly, can they attract riders?
Oct 12, 2014   InTransition Magazine
Michael Lejeune is the creative director for the Los Angeles County Metropolitan Transportation Authority, and as such he's tasked with making transit cool in a city that long worshipped the automobile.
May 12, 2014   KCRW - DnA
"The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social 'buzz.'" Guardian Cities released a trio of posts in connection with the rankings.
May 7, 2014   Guardian Cities
Positively Cleveland, Northeast Ohio’s tourism bureau, has launched a new campaign, “This is Cleveland,” that takes a new tack in selling the region not for its orchestra and the Rock and Roll Hall of Fame, but rather for its warts and all.
Mar 22, 2014   By James Brasuell
For Americans growing up in the 1980s, the sight of a stand-alone restaurant with board-and-batten siding and a red-tile roof meant one thing: pizza ahead.
Jan 2, 2014   The Atlantic Cities
Bike-share users in Montreal, New York, Minneapolis, and D.C. all have one thing in common, they're sitting atop the same Bixi bike designed by Michel Dallaire. How each city brands their bikes is a potent statement and key piece of their success.
Aug 27, 2013   Designers & Books
For a city known for its storied history, but whose burgeoning creative culture has gone less noticed, a recent branding campaign was charged with the challenge of merging both identities.
Jun 18, 2012   Fast Company