Branding

What's in a name? For some of New York City's buildings, a brand that reflects history, mood, and even geography. Joanne Kaufman takes us through the naming process for some of the city's newest buildings, and what they might mean to buyers.

The Planters company has revealed plans to assist cities in designing and building urban pocket parks in underused land. In return, the parks will include branding from the company, including a Mr. Peanut statue sitting on a peanut bench.

A recently released report reveals that intercity bus travel has reversed a decades-long trend of decreased use and shows that the industry is growing at double the rate than air travel, reports Jonna McKone of TheCityFix.

PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.

GOOD points to a new project that's trying to create and collect city logos for every city on the planet.

The new "Sex and the City" movie was set -- but not shot -- in Abu Dhabi. Now officials there are trying to decide whether or not to release the film to local audiences, as the city tries to control its brand and image.

This post from The Urbanophile explores the world of city branding, and argues that some cities are making the mistake of ignoring their own assets and focusing on trying to embrace the successful assets of others.

"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.

A famous beacon atop a building in downtown Pittsburgh has been broadcasting the city's name in Morse code since 1929. The only problem is they spelled it wrong.

Providence, Rhode Island, is rebranding itself as the "Creative Capital." This op-ed argues the city doesn't need a brand, rather it needs to return to the aesthetic values that made it beautiful and successful in the '90s.