Branding

Naming a Nonexistent Neighborhood

"Greenwich South" is a proposed re-branding of an area near the World Trade Center site, driven by The Alliance for Downtown New York and re-envisioned by ten different architectural firms.
2 November 2009 - 10:00am
GOOD Magazine

City Pride Fail

A famous beacon atop a building in downtown Pittsburgh has been broadcasting the city's name in Morse code since 1929. The only problem is they spelled it wrong.
19 July 2009 - 1:00pm
Pittsburgh Post-Gazette

Providence's New 'Brand' Not Needed

Providence, Rhode Island, is rebranding itself as the "Creative Capital." This op-ed argues the city doesn't need a brand, rather it needs to return to the aesthetic values that made it beautiful and successful in the '90s.
12 April 2009 - 7:00am
The Providence Journal
Syndicate content